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Our Expertise
Weaver Stephens Group specializes in executive-level thought leadership content development, media relations and multi-channel communications.
Whether you publish, pitch, speak, blog, or email, the message matters most. Weaver Stephens Group is a full-service agency with specialized expertise in content development for business-to-business and professional services clients.
Our industry expertise includes:
Healthcare
Pharmaceuticals
Professional Services (HR, Law and Accounting)
Manufacturing
Commercial Real Estate and Construction
Hospitality
Banking and Finance
Insurance (Medical and P&C)
The SMARTE Process
Our SMARTE approach to marketing communications takes clients from planning and development through action, evaluation and recalibration of strategy to meet evolving business objectives.
| Strategy: | Identify communications drivers (e.g: business development challenges and objectives, new market opportunities) |
| Message: | Develop core messages |
| Audience: | Identify target audiences |
| Route: | Evaluate and select communications channels (e.g. trade media, conferences, CRM campaigns, social media) |
| Tell: | Content development |
| Evaluate: | Analyze results; recalibrate SMARTE process accordingly |