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August 30, 2010
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Our Expertise
Weaver Stephens Group specializes in executive-level thought leadership content development, media relations and multi-channel communications.
Whether you publish, pitch, speak, blog, or email, the message matters most. Weaver Stephens Group is a full-service agency with specialized expertise in content development for business-to-business and professional services clients.
The SMARTE Process
Our SMARTE approach to marketing communications takes clients from planning and development through action, evaluation and recalibration of strategy to meet evolving business objectives.
| Strategy: | Identify communications drivers (e.g: business development challenges and objectives, new market opportunities) |
| Message: | Develop core messages |
| Audience: | Identify target audiences |
| Route: | Evaluate and select communications channels (e.g. trade media, conferences, CRM campaigns, social media) |
| Tell: | Content development |
| Evaluate: | Analyze results; recalibrate SMARTE process accordingly |