The SMARTE Process

Our SMARTE approach to marketing communications takes clients from planning and development through action, evaluation and recalibration of strategy to meet evolving business objectives.

Strategy: Identify communications drivers (e.g: business development challenges and objectives, new market opportunities)
Message: Develop core messages
Audience: Identify target audiences
Route: Evaluate and select communications channels (e.g. trade media, conferences, CRM campaigns, social media)
Tell: Content development
Evaluate: Analyze results; recalibrate SMARTE process accordingly