Executive-level thought leadership content and placement / distribution

Turn your ideas into industry leading, business generating thought leadership. We’ve spent years working with senior executives and subject matter experts to develop intelligent, informative – even entertaining – case studies, bylined articles, conference presentations, email campaigns and media talking points. From that experience, we have developed an efficient and highly effective process for putting client ideas on paper and in the hands of target audiences.

(Download Bylined Article Development Flowchart)

CRM content and program management

Successful lead generation and client retention communication campaigns require smart, relevant content, creative packaging and diligent program management. Our writers, designers and strategic communications professionals bring these elements together to create programs that directly support clients’ business development goals. 

Web site design, content management and search engine optimization

How many times have you seen a great looking web site that was all style and no substance? We work with clients to create web sites that serve as a dynamic platform for thought leadership, search engine optimization, marketing communications, branding and media outreach.

Our designers use Joomla and Drupal content management platforms. These dynamic, open source content management systems allow our clients to make instant changes and additions to their web site’s content, structure and functionality. With the ability to keep web content current and relevant, companies can enhance SEO effectiveness and maintain a competitive edge with regard to branding and messaging.

Marketing communications content, design and production

Marketing communications encompasses a broad array of tools from webinars and blogs to trade media advertising and direct mail. What’s the one thing all of these tools have common? They are only as effective as their ability to convey the right message.

Before we talk tactics, we discuss messaging and content. What is your business development goal? Who is your audience? What are your competitors saying, and how will you differentiate? Then we help clients choose the tools and channels that make the most sense for their audience, budget and desired outcome.

Media relations

Our writers and media relations professionals are former editors and reporters. We understand what makes a great story. And we know how the news business works. Whether it’s a trade media bylined article, a morning news feature segment, or a crisis communications response plan, we help clients manage their message effectively.

Speaker content and outreach

Unless you’re Jack Welch, speaker placements take work – and the real work begins with developing compelling, relevant and unique content. We work with clients to evaluate events and opportunities, track calls for proposal, write winning submissions and secure bookings.

Visit the BrainTrust Speakers Bureau to learn more about our speakers and event services.